250, 2,000 or 5,000: choosing your daily API quota

Higher quota is not automatically better — it has to match account maturity and content compliance.

250 per day

Best for new integrations focused on one-to-one follow-up. Build trust with real conversations first.

2,000 per day

For sellers with an existing customer base and regular campaigns. Send in batches, never all at once.

5,000 per day

For brands and large sellers with a verified badge and pre-approved templates. A single violation can reset everything.

Suggested mix

80% to repeat customers, 20% to first touch — and always include a clear opt-out.